UX Benchmarking for Digital Product Success

In today’s competitive digital landscape delivering seamless and user-centered experiences is the key to success of digital products. But how to ensure that your product not only meets user expectations but also drives business success?
 
In this breakout session, we will explore the critical role of UX benchmarking in creating digital products that resonate with users, meet their expectations and drive business impact. We’ll unpack what it means to benchmark UX, from setting measurable goals and establishing baselines to incorporating iterative testing for continuous improvement.
 
What to expect
We will start with a general introduction to UX benchmarking and various UX metrics. Afterwards, we will work in groups and ideate around setting measurable goals and aligning UX metrics with business objectives (either with real world examples of participants or made-up examples).
 
Take-aways

1. Why benchmarking user experience is essential for digital products to meet user expectations and achieve business success
2. How to set specific, measurable UX goals and select metrics aligned with business objectives
3. How to enable continuous improvement and alignment with evolving user needs