Alex Simon

Alex Simon ↓

Rachel Rosenson

Rachel Rosenson ↓

This is a

Breakout Session

Location

Breakout Room 2 (side wing)

Timing

23 October, 12:15
24 October, 13:45

The Zalando Design Futurism Method

This hands-on workshop gives participants a rare peek at how innovation teams think, prototype, and collaborate when exploring emerging products and systems.

Instead of focusing on 5-year speculative futures, we’ll examine how moments of excitement – and dysfunction – often spark innovation in shorter time frames.

Join to learn how to

  • Ideate on topics beyond the buzz
  • Think through different lenses in a methodological approach
  • Working backwards on innovation topics to find the right place to start
Alex Simon

Alex Simon

Principal Product Designer

Zalando

About Alex

Alex' current focus is vision work in Zalando’s innovation lab – thinking about AI, discovery, and Chinese social commerce with field work in Shenzhen.

He designs systems, journeys, and little experiments, and believes in working end-to-end.

Alex likes ambiguity.

Rachel Rosenson

Rachel Rosenson

Head of Design

Zalando

About Rachel

Rachel is a design leader and strategist specialising in making the ambiguous clear, the complex simple, and pinpointing the sweet spot between business goals and human needs.

Now based in Berlin, she’s leading Zalando’s design innovation lab, The Studio. They shape future strategies at the intersection of tech, fashion, and customer insights.

Her global career has spanned products, industries and countries. She has transformed urban spaces in San Francisco, enhanced AI-driven safety in Tel Aviv, made taxes human, and led Klarna’s Super App transformation in Berlin.

Rachel leads with empathy, collaborates with the curious, and builds bold.

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