Instinct, Insight, and Imagination
A Designer’s Guide to Navigating the Future
What if designers could be tomorrow’s strategists?
At Zalando’s innovation lab, Rachel leads a team focused on decoding the future through a designer’s lens – tracking shifts in culture, technology, and behaviour to help shape business direction.
In this talk, she unpacks how to distinguish short-term hype from durable signals and build a creative practice that’s grounded in foresight, not fear.
Expect to learn where AI can accelerate your workflow, where human touch still reigns, and how storytelling remains a designer’s most powerful forecasting tool.
