The world stands at a tipping point. Climate breakdown, widening inequalities, and the re-emergence of political realities we believed left behind are reshaping our present. In this landscape, the digital products we design are not neutral—they actively contribute to these realities. This gives us not only influence, but responsibility.
Every design decision is more than a functional solution; it is a manifesto in itself. It signals a vision of the future, shaping societal values and cultural norms—whether we intend it or not. Even seemingly minor choices can serve as pivotal inflection points that dictate trends, shape technology, convince decision makers and impact social norms.
In this talk, Thorsten invites you to explore how everyday design decisions accumulate into forces that shape our shared future—and how we, as designers, can harness this power consciously to create more just, sustainable, and meaningful outcomes.
Thorsten Jonas
Founder
SUX - The Sustainable UX Network
Thorsten is a UX Evangelist and Digital Generalist based out of Hamburg, Germany. For more than 15 years he works in the field of UX, Service Design and Strategy Consulting, supporting clients to create meaningful products or build up, lead and coach UX and Product Teams following the idea of empathic leadership.
In 2020 he quit his job as Director UX of an international Digital Agency to focus on some of the major issues we face as human beings and society. Since then he works as a Strategic UX Consultant, especially facilitating Sustainability and Sustainable UX.
At the beginning of 2021 Thorsten started the initiative „SUX – the Sustainable UX Playbook“ with an international group of designers, to push Sustainable UX further for and with the digital creative community.