Vitaly Friedman

Vitaly Friedman ↓

This is a

Focus Talk

Location

Main Stage

Timing

24 October, 11:30

Design Patterns For AI Products

As we are exploring ways to include AI in our products, too often we rely on a good old-fashioned conversational UI to bring AI to life.

However, this experience is often painfully slow, the responses are generic and users have to meticulously explain to Gemini, ChatGPT and others just what exactly they need — over and over and over again.

But AI doesn’t have to be slow, verbose and unreliable. We can shape AI experiences way beyond a chat — and guide users to better prompts and results without typing.

In this talk, we’ll explore new design patterns for better AI experiences, with daemons, clustering, style lenses, structured presets and templates, dynamic editing, temperature knobs and everything in-between!

Learn how we can help users find answers and get work done better and faster — with better scoping, style lenses, clustering, recommendations, feedback loop and plenty of other interaction patterns.
 
 
Vitaly also teaches a full day workshop

How To Measure UX and Design Impact

Wed 22 Oct

Prove the impact of UX in your product, remove decision guesswork, and master KPIs.

View workshop →

Vitaly Friedman

Vitaly Friedman

Founder & Creative Lead

Smashing Magazine

About Vitaly

Vitaly is the author, co-author and editor of Smashing books, and a curator of Smashing Conferences. He is creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing.

After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimisation to accessibility and back to user experience over all the years.

Our Partners in 2025

Media Partners