Design as Catalysts for Innovation at Legacy Companies
As designers, researchers, and strategists, we are at times inclined to underestimate the diverse skill set we bring to business environments.
Drawing from the experience of the Zeiss Design team in supporting over 300 intrapreneurs globally, this talk will exemplify how design and research skills have paved the path to user-centric innovation and led to scalable impact.
In technology-driven companies, technological excellence is still often prioritised over user experience. This disconnect presents the perfect breeding ground for designers to advocate for an integrated, user-centric approach to innovation, enhancing the overall success of products and services.
Join Idil's talk to explore the challenges the Design team at Zeiss faced, the insights gathered, and the practical methods they proposed, which can inspire you to leverage the skills you likely already possess, amplifying your impact and reach within large companies that have varying levels of user-centric maturity.
