Craft & Clout: Identity Between Design and Product

As the landscape of product development shifts, roles blur and building products is becoming more democratic. What does that mean for designers and PMs?

Two years ago, Ray started managing Product Managers as a Senior Design Leader, and it opened his eyes.

Get ready for hard won lessons, real talk about future role profiles, which new skills and perspectives you’ll need to adopt, and whether it means becoming a PM or losing your job.

Will you need to trade design for roadmaps and metrics – or double down on Design craft?
Where do PMs actually want design to lead – and how to make that happen?
How can creative energy, empathy, and systems thinking levelled up product decisions?

Let this talk help you future-proof your career and shift your dynamic: from waiting for a seat at the table to shaping your table, your outcomes and your role.