User Experience Design is biased: It reflects the culture, social background, language, and conventions of the people behind it. Before launching a product internationally, the crucial question is: How do you address and overcome this bias?
In this session, we will explore how Internationalization/Localization and UX Design can collaborate to develop and drive a successful globalization strategy.
Take-aways
André Schönmaier
Team Manager UX/UI
FERCHAU Automotive
André is at home with internationalization and UX content. He has previously built and led teams at Wirecard and Personio, focusing on scaling software as well as marketing content and processes for international markets.
In his current role as Team Manager for UX/UI at FERCHAU, a full-service provider in Engineering and IT, André is dedicated to helping companies elevate their global UX efforts.