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Michael Lombardo

Michael Lombardo ↓

This is a

Focus Talk

Location

Main stage

Insights to Income: UX for flying taxis & solid profits

User Research goes beyond enhancing experiences – it’s a powerful tool for boosting profitability and widening market share.

In this talk, Michael will show you how to link user insights with financial forecasts, revealing the tangible impact of product features on a company’s bottom line.

He'll draw from diverse case studies, ranging from streaming services to the aviation sector where Michael enabled an organization to develop an electric vertical take-off and landing (eVTOL) both standout user experience and solid financial gains.

Michael Lombardo

Michael Lombardo

Principal

Human Led Design

About Michael

As a UX professional with 15 years of experience, Michael helped companies like Google, Roku, Sony, and Honda build and launch great products.

He's led teams across continents to define the customer, measure our user experience, and even write a design-thinking book and program for Honda.

Most recently, Michael enabled an eVTOL (electric vertical take-off and landing) company to launch their UX function and develop a vehicle and a scalable, electrified, clean-energy ecosystem that will integrate seamlessly with existing transit infrastructure.​​

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