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Can AI Make You Care About Accessibility?

The web is (still) not ‘accessible’. This is not due to a lack of guidelines, tools or profit prospects. But perhaps empathy. Can the storytelling capabilities of generative AI be used to inspire action among those in charge of a more inclusive web: designers, developers, you?

Digital access is a right, not a privilege. Yet only 4% of the world’s one million largest websites are fully accessible. Why is that? And what can we do about it? The guidelines are good, the tools are there - and it has long been known that accessibility pays off. What could then still be missing? A lack of awareness and empathy? How can this empathy be created and used to inspire action by those responsible for a more inclusive web?

With ’A11y-AI' we tried to find out, and showed that generative AI can be the answer. It utilises the storytelling capabilities of generative AI to transform technically abstract accessibility reports into more tangible user perspectives. Designers, developers and other web managers can test their pages with the help of the synthetic users Claudia and Cosmo and understand within seconds what barriers are involved - and what individual impact they have on them.

But how helpful are the results really? How much empathy do they generate? And is AI even the right tool for the job? - We introduce you to Claudia and Cosmo, interview them live about some websites and discuss the potential of generated empathy with you.

What you will learn

  1. Understanding Digital Accessibility: Insight into the current state of digital accessibility and the challenges faced by users with disabilities.
  2. Importance of Empathy: The critical role of awareness and empathy in creating inclusive web experiences.
  3. AI's Potential in Accessibility: How generative AI, like 'A11y-AI', can transform technical reports into relatable user experiences, helping web designers and developers understand accessibility barriers.
  4. Inspiring Action: Strategies to inspire and motivate individuals and organizations to take action towards building a more inclusive web.
Paul van der Veen

Paul van der Veen

Experience Designer

denkwerk

About Paul

Paul van der Veen has a background in Strategic Design and is currently working as Experience Designer at denkwerk - one of Germany’s leading digital agencies. He combines strategic and creative thinking to develop innovative digital solutions. He loves to experiment and prototype with new technologies, such as artificial intelligence.

Samuel Weiß

Samuel Weiß

Senior Experience Designer

denkwerk

About Samuel

Sam’s work at denkwerk - one of Germany’s leading digital agencies - combines the craft of interface design with the toolbox of design thinking and the power of storytelling to create strategic yet playful digital experiences - from tools to games to services. Before joining denkwerk in 2020, he was a »strategy monk« at Media.Monks Amsterdam and a senior creative at BBDO Berlin.

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