This is a
Partner Talk
Location
Partner Stage (Breakout Room #8)
Metrics for Impact: Elevating Design in the Business Landscape
Effective use of metrics offers a compelling way to highlight the importance and impact of design in business. Too often, design is associated only with branding and usability, even though designers today influence a wide range of business innovations. We show how a sophisticated but simple system of metrics and key indicators, based on qualitative and quantitative data, can be built and maintained across different areas of the business. These metrics are critical to clearly quantify the impact of design on user experience, business success and the environment.
