Blurring Boundaries: Design, Data & Impactful Measurement

Jessa is Senior UX Director at Yum! Brands where she leads teams creating successful high performing experiences for brands like KFC, Pizza Hut, Taco Bell in a fast paced consumer environment.

Previously she was Head of Design Data & Operations for all of Capital One's design organisation. Here she pioneered data strategy for design, creating scalable systems of automation for design metrics across products. Her team drove end to end experiences for designers, product and developers, focusing on using intentional research, quantitative metrics, a strong design system and visionary design strategy.

Other earlier roles include leading research and design as Head of UX for all of Walmart’s associate digital experience. She has also worked with analytics teams, innovation labs, independent firms, nonprofits and marketing agencies, and seeks to augment the human experience wherever possible.