About the Session

How can designers deliver insights from user journey maps that are easy to understand and act upon for cross functional product teams?

In this interactive session, Giulio, Adam and Seelin will share a framework they developed at Zalando for sharing a deep understanding of customer needs and what it will take to fulfill those needs with a diverse range of stakeholders who don't always speak "design".

About the Speaker

Giulio Lucci

Principal Designer at Zalando

Giulio Lucci is a principal designer with a broad experience spanning brand agencies, global consultancies, the Italian government and now Zalando: Europe's leading online fashion platform. He has a background in brand strategy, service and product design. He thrives working on strategic topics with a high degree of complexity and ambiguity. He loves the fact that his passion could have made the lives of millions a bit simpler.

About the Speaker

Adam Cochrane

Service Designer at Zalando

Adam is a senior product designer at Zalando SE. Australian born, Berlin based. Adam has worked with everyone from Indigenous Australians to corporate Austrians.

Adam thrives on working around the world with diverse teams solving complicated problems, and creating delightful solutions. His previous roles include companies like IXDS, Factory Berlin, Telekom and more, in these roles he has been able to facilitate meaning, purpose and drive vision.

He is now also the co-host of SDD Berlin and loves to talk about the more human side of life. Adam has a clear passion for people and has always been drawn towards communities in all forms: churches, design communities, youth groups, summer camps etc.

Adam’s talk on ritual design draws upon the real stories found in these peculiar situations and community experiences.

About the Speaker

Seelin Ho

Qualitative User Researcher at Zalando

Seelin is a qualitative user researcher at Zalando SE. Having worn different hats in advertising and market research, arriving at UX has been the perfect culmination of the creative and analytical. She relishes discovery research, mental models, and joining the dots.