Workshop
Become an Endineer
Endings are among the most memorable moments of the product experience. And yet, so many off-boarding experiences feel like being shoved out of a door. So let’s tap into this under-utilized area of the user journey to raise customer satisfaction, increase engagement and maximize sustainability.
Meet Your Trainer
Joe Macleod
Founder & Head of Endineering at andEnd
What You Will Learn
- Strategically design customer off-boarding experiences
- Understand the types of endings experienced by the customer
- Methods to minimize the impact of bad endings
- Sell the importance of endings to stakeholders
- Leverage endings as a business opportunity
- You will receive a certificate as proof of your development
When
Wednesday
18 Oct
from
10:00–18:00
About the Workshop
Full day workshop • Wednesday 18 October 2023
Workshops require a separate ticket from the conference. You're welcome to join a workshop without attending the conference.
Course Overview
This course is an introduction to creating consumer off-boarding experiences for products, services and digital products.
The session will be a mix of lectures, individual and group activities. Attendees will investigate bespoke new tools and approaches to help them create world class consumer off-boarding experiences. Attendees will build a new perspective of the consumer lifecycle and experience new approaches that define this emerging area of product development.
Why Endings?
The off-boarding of the consumer is an untapped area of action in the consumer lifecycle. It can help businesses align with new business models, increase consumer engagement, raise customer satisfaction, broaden business influence, pre-empt legislation, and maximize sustainability. If you're interested in making a difference with your product experience then look at the end.
Who is it for?
It is relevant to those working in product development, user experience design, marketing, strategy, customer relationship management and sustainability. It can be applied to any area of consumer products including B2B. Applicable for an audience of mixed skills. Accessible to many education levels and backgrounds.
Aims of the day
- Attendees will be among a few people who are engaging in this new approach to product development. The perspective and skills they learn in this session will enrich their working practice; bringing tangible benefits to the products they work with in the future. Amongst issues covered will be...
- History of why endings are overlooked in the consumer lifecycle
- Critical impact gaps exposed at the end
- Selling the importance of endings to stakeholders
- Types of endings experienced by the consumer
- Phases of consumer off-boarding
- Methods to minimize the impact of bad endings
- Tools to help your team build better consumer endings
- Business opportunities missed at the end
What's included
You’ll participate in a full-day workshop with a maximum of 30 participants, which gives you great exposure to the workshop trainer in an intimate setting. We will take you for lunch and provide refreshments throughout the day to keep you energized, all included in the workshop fee. Workshop materials like pencils, markers and paper will be supplied as well where needed.
Join the Workshop
Get your ticket and join us on October 18 in Munich.
About the Trainer
Joe Macleod
Founder & Head of Endineering at andEnd
Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Head of Endineering at AndEnd. TEDx Speaker.
Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."
Joe is also the author of the Ends (2017) book, that iFixIt called “the best book about consumer e-waste”. And the new book – Endineering (2021), that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.
Interested to learn more? Join the Endineering Cohort or join his pre-conference workshop.
Workshop Venue
MATES Coworking Lehel
Our workshops take place at MATES Munich. MATES is a fantastic local platform that offers co-working desks and offices in central locations and beautifully designed creative and meeting spaces. Going beyond physical locations, at the heart of MATES is their vibrant professional community.
The MATES location in the Lehel neighbourhood is located just minutes from the main square and on a direct public transport connection from the conference venue and Munich central station.
Address
Thierschstraße 20
80538 Munich
Germany
Good to know
Arriving via public transport: Take any S-Bahn line and exit at "Isartor", about 6 minutes from Munich central train station. Or take the subway lines U4 or U5 and exit at "Lehel", on a direct connection to the conference venue.
Join the Workshop
Get your ticket and join us on October 18 in Munich.