Deep Dive Talk
Endineering. From Cookies to Consequence.
Session Type
Deep Dive Talk
When
Thursday
19 Oct
at
17:00
Room
Main stage
About the Session
Face it, all your projects are going to die and you havenât even designed the end. In a world that is flooded with new apps, services, and products can we really assume that our product wonât be killed off in the evolutionary cycle of the ânext big thingâ? While we blindly focus on creating a user experience for on-boarding and usage we overlook the end.
Improving the design of endings promises enormous opportunities. Endings improve the accuracy of deleting, reclaiming or removing materials. They raise brand perception through increased communication. Businesses with better endings have higher consumer satisfaction. Product creators have an opportunity to lead in this emerging field of design, endings will be a competitive differentiator.
This talk will reveal how shards of the consumer experience break lacking a coherent ending. It will provide examples of how this can be avoided and the improvements people can make. Techniques and approaches will be shared that help discussion, design and delivery of endings for consumers in your own projects and products.
Become an Endineer and design ends.
Workshop
Timing
Wednesday
18 Oct
Become an Endineer
Endings are among the most memorable moments of the product experience. And yet, so many off-boarding experiences feel like being shoved out of a door. So letâs tap into this under-utilized area of the user journey to raise customer satisfaction, increase engagement and maximize sustainability.
Full-Day Workshop
This workshop takes place the day before the conference and requires a separate ticket if youâd like to join.
More Sessions
David Dylan
Thomas
Independent
Deep Dive Talk
No, Seriously, F*ck Engagement: Building a More Human Web