Meena Kothandaraman
Experience Strategist at twig+fish
With 30+ years of experience, Meena has consulted to emphasise the strategic value and positioning of qualitative research in the design of product, space and service. Meena is fascinated by the complexity of human behaviour, and applies a credible, structured and transparent approach to integrating human stories and anecdotes into mainstream processes. This ensures that research activities provide the best service to the organisation, and that learning objectives are addressed to maximise potential.
Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance. She is also a key Lecturer in the Bentley University Human Factors and Information Design (HFID) graduate program. Over her 20+year tenure, her capstone qualitative research course has guided now- leading practitioners to integrating meaningful and successful research practices. She has openly shared her experience as a WOC as part of the curriculum she has constructed.
She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada. Meena is always inspired in her work by her other passions, namely performing as a South-Indian Classical Violinist, pursuing culinary arts through a learn-to-cook program, and learning about the career pursuits of her two children!
