From Content Designer to Design Leader
Session Type
Focus Talk
Timing
Friday
4 Nov
at
13:00
Room
Main stage
About the Session
What happens to a product team when it's lead by a content content designer? What happens to a design culture if the person in charge can't use illustrator?
For 3 years, Gemma has been tasked with build and nurture a product design culture at Canyon Bicycles, the world's biggest d-2-c bike brand.
This talk is a look back at an evolving career that started in pop videos and wound up somewhere in Figma. It's a call to action for researchers, writers and strategists to take the lead in design teams and build a culture that's collaborative, accessible and fully integrated.
About the Speaker
Gemma Germains
Global Head of Digital Experience Design at Canyon Bikes
As Global Head of Digital Experience Design at Canyon Bicycles, Gemma has built a team of UX, UI Content Designers, Service Designers and Visual Designers for the world's largest d-2-c cycling brand.
Building teams is hard and few design leaders get the opportunity to start from scratch, fewer still would ever want to. But after 20 years working in design and product, from music and fashion to sports and finance, Gemma got plenty to share about the shift from brand experience to user experience and the impact of content and copy on research, design and delivery.
Get your ticket
Get your ticket now and join us on November 3-4 in Munich!
Related Sessions
Irina
Rusakova
Independent
Focus Talk
Designing with autistic people - Inclusive design that benefits everyone
Laura Fiona
Holder
interfacewerk
Focus Talk
Get your hands dirty and collect insightful research at the same time!
Thorsten
Jonas
SUX - The Sustainable UX Playbook
Deep Dive Talk
Sustainable UX - or How UX Can (Hopefully) Save The World
Mustafa
Kurtuldu
Focus Talk
User-fudged experiences: How users improvise tomorrow's experiences with today's tools.
