Learn how to apply psychology to designing engaging digital user experiences that make people take action. The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users depends on where they are in your product's lifecycle. We will examine all stages of your user-relationship:
Each participant receives a concluding workshop certificate for presentation at work or as proof of qualification for future applications.
Persuasive UI Patterns
What do I learn?
Date & Time
October 22nd 2015
inkl. breaks & Lunch
Sheraton München Westpark Hotel
Garmischer Strasse 2
room Muenchen 1
incl. work material
incl. certificate 390€ plus VAT (USt.)
50€ discount for conference attendees!
In his day job, Anders manages 3 separate teams solidifying the online future for Bonnier by building the web products that is shifting the company from being grounded in traditional print-based revenue to new businesses based on digital revenue. It is dire times. If we fail to build products that are both easy to use, captivate our audience, and grow new revenue, our whole company will suffer in the long run. Our strong turnaround focus has made psychology and motivation an ever important factor in the products we build. We have failed plenty, but have also experienced many spot-on successes.
Since 2007, Anders has also been running a popular site on UI Patterns. It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. His courses are an extension of the website.