The Secrets Data Won't Tell You

Session Type

Focus Talk

About the Session

It’s become standard to lean on quantitative, experiment-driven design, especially when decisions must be made quickly and with very little time and resources. But this method often only reveals surface-level themes and not much about your users’ true intentions.

In this Headspace onboarding case study, Vicki will walk you through how we learned to design using intuition, blending science and design research to create a solution that met our users’ needs.

About the Speaker

Vicki Tan

Lead Product Designer at Headspace

Vicki is a Lead Product Designer at Headspace, creating experiences to guide new users towards a healthy meditation practice.

Previously, she was at Lyft, optimizing the passenger ride experience, and at Google, designing tools for reducing bias and predicting outcomes. Prior to Google, Vicki was at Stanford's School of Medicine coordinating research studies in Pediatric Oncology. She holds a degree in Behavioral Psychology from the University of California, San Diego.

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The Secrets Data Won't Tell You