Lean Branding – How to brand design in no time

Session Type

Lightning Talk

Timing

Thursday

24 Oct

at

14:00

Room

Main stage

About the Session

In our daily life as UX Designers, we use so many best practices and focus a lot on user needs, that we tend to forget how to also reach them emotionally. How can we assure to go beyond UX patterns that are exchangeable and create a unique experience? How can digital design be branded in short time and still have a base that makes design explainable and sustainable? How can the strategic design process be made more fun and easily explainable?

To help us in our daily work, we developed the Lean Branding Canvas which works like a cheat sheet – getting first results and visual directions in just one day. In this session, we will share our insights, the canvas and present a real-life example. The canvas is a powerful tool for designers working with early startups trying to define their first product, as well as for designers at established corporations setting up new product branches and expanding to new target groups.

Lean Branding – How to brand design in no time

Get in touch

About the Speaker

Sarah Wöhler

Art Director at Die Produktmacher

Sarah currently works as Art Director and digital Consultant at DieProduktMacher in Munich focussing on Lean Branding and how analogue brands can be transformed and enhanced to user friendly digital life. In the last years, she was leading her UX Team on projects from BMW and Autoscout24 to supporting startups like Finanzchef24.

After her studies of Communication Design at Hochschule Mannheim + Duoc UC Santiago de Chile she spent 2 years in Tel Aviv, doing her Bachelor Thesis and working part time as Freelancer with various Startups supporting them with Branding and Design. This startup mentality and spirit got her hooked ever since and inspired her to the idea of lean branding.

Join us now and get your ticket for PUSH UX

Related Sessions

Sabrina
Mach

ThoughtWorks

Lightning Talk

Design as if a life depends on it

Pamela
Pavliscak

Change Science

Deep Dive Talk

Design Feeling is the New Design Thinking

Alex
Potrivaev

Intercom

Focus Talk

Designing Design Processes

Melody
Koh

BlockPunk

Lightning Talk

Designing Enough

Sarah
Mautsch

SAP Innovation Center

Lightning Talk

Designing for Appropriate Interaction

Michael
Schieben

Product Field

Deep Dive Talk

Form of Innovation - the Product Field

Lauren
Isaacson

Curio Research

Deep Dive Talk

Inclusive Research

Sarah
Wöhler

Die Produktmacher

Lightning Talk

Lean Branding – How to brand design in no time

Andreas
Refsgaard

Independent

Focus Talk

Playful Machine Learning

Sebastian
Oschatz

MESO Digital Interiors

Focus Talk

Design for Trust

Laura
Vidal

More than Metrics

Lightning Talk

Designing Bad Interfaces

Wolfgang
Klein

Star

Lightning Talk

Five And A Half Principles To Design Better Cobots

Phil
Balagtas

The Design Futures Initiative

Deep Dive Talk

Futures Design Thinking: Speculative Design, Strategic Foresight and Other Ways to Respond to the Future

Scott
Kubie

Brain Traffic

Deep Dive Talk

How to Get the Writing Done

Mala
Kumar

GitHub

Deep Dive Talk

Substantive Tech

Till
Winkler

Skopos Nova

Lightning Talk

Testing Virtual Reality Products With Real Life Users

Vicki
Tan

Headspace

Focus Talk

The Secrets Data Won't Tell You

Mette
Boldt

Capgemini

Lightning Talk

Unwrap: Reconsidering transparency for smartphones through speculative design