Session type
Deep Dive Talk
Timing
Thu, 24 Oct 2019
Room
Main stage
How the Product Field helps teams and organisations to develop a shared understanding for great UX processes.
The Product Field is a sense-making framework for product and service innovation. Its rigorous, consistent visual form helps teams to collaboratively think about their work and develop a shared understanding. In this talk, Michael Schieben, co-author of the Product Field will share his experience how to use the Product Field to support great UX design processes. He’ll visually map well known principles for design, innovation and product development, such as “form follows function”, “build for your own needs”, Design Thinking, Co-creation, Lean Startup onto the Product Field canvas. This deep dive demonstrates how this simple visual form gives clear guidance in complex environments where buzzwords fail.
Key takeaways:
Michael Schieben
Product Innovator at Product Field
Michael's craft is programming, his mindset is Design. He helps others create and collaborate on sustainable product and service innovation. He facilitates system we-thinking, co-design and product development processes.
Michael is one of three co-authors of the Product Field, a new sense-making methodology for product innovation. The Product Field helps you navigate the complexity of your product, align the perspectives of all stakeholders, find your focus, and make the right decisions.