Professional exchange can be relaxed, and we integrate this principle everywhere. We strive to create an atmosphere where people don’t feel like they need an introduction to start a conversation.

We grow through feedback and that's why we reward it with great raffle prizes at the event. This way we can improve what’s great, push things forward every year and add new valuable initiatives.

Uncompromisingly excellent content for all attendees – including us – is our promise as curators who are designers ourselves. That’s why we go through 10 to 15 cycles of curation and review close to 200 speakers every year for their content and communication skills.

Our program on stage is 100% curated for content quality and narrative. The selection of speakers has always been strictly separate from our partner relations and speaker slots can never be bought, even though that means saying no to quite a few attractive offers. But we know it’s for the best.

If you see one of our sponsors speak, it’s because they submitted excellent content we think is useful for all attendees to the call for speakers and went through the same rigorous review process as our other awesome speakers we select or invite.

While some other events openly advertise to sell their attendees data for extra income, we don't believe in putting profit over trust. We respect the data of our attendees and will never hand over any personal details, including work email addresses, in return for any gain.

High quality and a reasonable price can go hand in hand, and we chose to go that way. Instead of setting our ticket fees at thousands of Euros, we manage our budget well and make the event accessible to more people. Part of that is including catering in the ticket price. Every year we also opt to make a package of tickets available to those in education at just a third of the full price. In addition, we offer several free ways to participate at PUSH to those that contribute through talks, showcasing projects in the exhibition or supporting us as volunteers.

Users don’t differentiate between the digital experiences they encounter in their every day, be it booking a flight online, seeing a doctor via their smartphone or playing a VR game with their children. So as designers we need to be aware of the trends, best practices and standards that shape the expectations and knowledge of our users, even if we work in a very specialised environment ourselves. That’s why PUSH doesn’t limit itself to one industry or platform, but provides a full and broad exposure to whats important when designing outstanding interactive experiences and products. In addition, we use a range of formats from talks to hands-on workshops or the project exhibition to let you breathe, talk and touch design.

Please read our code of conduct for guidance.