Hey there! 👋 This is an archived page from PUSH Conference 2018.
Find upcoming events on our home page.

Zoltan Kollin of IBM

Design Manager

Zoltan Kollin

Embracing Friction

What if I told you that friction is not necessarily a bad thing in UX design? What if I told you it may also be an efficient part of the designer’s toolkit in some cases? Slowing down users at times, for example, is a known and useful technique to prevent errors and accidental actions. But friction can enhance the user experience in many other ways as well.

This talk will show plenty of examples and use cases for how we can educate people, change the users' behaviour for the better, and drastically improve the perceived user experience and value with the power of friction.

Talk Date & Time

Friday at 16:30

See full program

About Zoltan

Zoltan is a UX designer, mentor, and speaker living in Budapest. He currently works as senior design manager at IBM Budapest Lab, where he leads an amazing design team building products around video and AI. He is also co-organizer of Amuse UX Conference and instructor of various UX courses in Hungary. From time to time Zoltan writes about UX on Medium and UX Myths.

Get in touch with Zoltan


All Speakers

Join us in Munich for two amazing days of exchange on UX and innovative interactive experience design!