Zoltan Kollin of IBM

What if I told you that friction is not necessarily a bad thing in UX design? What if I told you it may also be an efficient part of the designer’s toolkit in some cases? Slowing down users at times, for example, is a known and useful technique to prevent errors and accidental actions. But friction can enhance the user experience in many other ways as well.

This talk will show plenty of examples and use cases for how we can educate people, change the users' behaviour for the better, and drastically improve the perceived user experience and value with the power of friction.