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Sebastian Gier of BMW

Strategic Product Designer

Sebastian Gier

Designing experiences for mobility as a service

In this talk Sebastian demonstrates how digitalization and new customer needs create future touch-point opportunities in mobility. Besides a holistic future mobility service, the project 'BMW Xplore' also describes a vision for how UX and UI design can drive new interior hardware requirements.

In addition to the concept itself, the talk will take you through the design process. You will learn how to research and prototype innovative mobility experiences and how on-board and off-board touchpoints can be designed in a seamless way.

Talk Date & Time

Saturday at 14:00

See full program

About Sebastian

Sebastian is a German designer who is working on future mobility experiences at BMW Group as a Senior Designer for Strategic Design and User Experience. He has been fortunate enough to work with various international brands and companies on projects like Adidas, Philips, Bosch, Rolce-Royce, Siemens, MINI, John Deere, Cathay Pacific, Newell and Midea in the context of startups, consultancies and in-house design studios in Europe, USA and Asia. His work has been awarded by international renowned design awards like the Core77 Design Award, Red Dot Design Concept Award, IDA (International Design Award), SPARK Design Award and the Industrial Design Excellence Award (IDEA). He is also the host of the podcast designdrives.org, where he explores the value of a design-driven innovation process.

Get in touch with Sebastian


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Join us in Munich for two amazing days of exchange on UX and innovative interactive experience design!