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Laurissa Wolfram Hvass of Mailchimp

Director of Research

Laurissa Wolfram Hvass

Is your research usable?

As Researchers, we spend countless hours listening to and observing the people who use our companies' products or services. We work hard to understand what they need (and want!). But what about the end-users of our research? How much deliberate thought and care do we put into what they need and want? Do we communicate and share research with our companies and colleagues in away that's usable and actionable? In this talk, Laurissa Wolfram-Hvass draws from her experience as Director of Research at MailChimp and describes how we can share research more effectively.

Talk Date & Time

Friday at 12:00

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About Laurissa

Laurissa Wolfram-Hvass is the Director of Research at MailChimp. Her team uses qualitative, quantitative, and mixed methods research to understand MailChimp’s customers, products, and competition—all of which play a vital role in informing product direction, guiding decisions, and designing the customer experience. Laurissa lives in Atlanta with her husband and in her free time enjoys wandering around farmers markets.

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Join us in Munich for two amazing days of exchange on UX and innovative interactive experience design!