Hey there! 👋 This is an archived page from PUSH Conference 2018.
Find upcoming events on our home page.

Florian Gulden of icon incar

Managing Director

Florian Gulden

Acts of love

For years we have been talking about UX design, about placing the customer in the center of our thoughts – but with an efficiency driven approach. We have been discussing strategy, usability, technical feasibility, connectivity and ecosystems. What about basic human needs and experiences that really captivate and affect people? We think that design is also about creating beauty, inspiration, joy of use, gut feeling and emotions that build relationships between brands and customers.

For the first time in 10 years Florian is opening up the treasure chest of icon incar with various automotive and consumer product cases. He will be sharing approaches, wins and losses and how to ensure that magical moments make it into a functional product (even with a client involved).

Talk Date & Time

Saturday at 11:00

See full program

About Florian

After studying at the Hochschule für Gestaltung (Design School) in Schwäbisch Gmünd, Germany, a brief excursion in the world of product design at designaffairs was the only thing to interrupt his automotive focus. Florian began his professional career at Audi Design working in design communication. Two years later he moved to interior design where he developed a range of show car interfaces and UIs for mass production. Back then it was still possible to explore this unknown territory in peace and quiet while thoroughly acquiring UX basics. It was at this time that future-oriented concepts like the first ever integration of mobile services in a vehicle and real-time 3D based UI systems emerged.

At the end of 2007 he took a dare to leave the company and undertake an experiment with iconmobile. One involving digging a tunnel between the worlds of mobility and automobiles. The greatness of this idea is apparent in icon incar’s success in a niche market that’s gaining importance and addressing key questions about the future of mobility.

Get in touch with Florian


All Speakers

Join us in Munich for two amazing days of exchange on UX and innovative interactive experience design!