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Cynthia Savard Saucier of Shopify

UX Director

Cynthia Savard Saucier

The Impact of Bad Design

Bad design is everywhere, and its cost is much higher than we think. Cynthia will show you how poorly designed products can anger, sadden, exclude, and even kill people who use them.

In this talk, Cynthia examines real case studies that show how certain design choices adversely affected users, and includes in-depth interviews with authorities in the design industry.

Together you'll explore Designs that can kill; Designs that anger; How design can inadvertently cause emotional pain; Designs that exclude people through lack of accessibility, diversity and justice; How to advocate for ethical design when it isn’t easy to do so.

At the end you'll take home a set of tools and techniques that can help you avoid harmful design decisions in your own work.

Talk Date & Time

Saturday at 16:30

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About Cynthia

Cynthia Savard Saucier is Director of UX at Shopify and Author of Tragic Design (O’Reilly). She leads the design, research, content and front-end expertise for everything Checkout, Online Store, and Retail. She is constantly pushing the knowledge on customer behaviours.

Get in touch with Cynthia


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Join us in Munich for two amazing days of exchange on UX and innovative interactive experience design!