Head of Digital Development
Experiment to innovate
About Anders
Anders manages digital development at the Danish Broadcasting corporation (the Danish BBC), where he leads a product army of 90 skilled individuals parted into 10 product teams consisting of everything from QA, developers, architects, User Researchers, Designers, specialist, and product managers. Anders is leading the companies digital transformation from waterfall to agile and from a narrow delivery-focus to also embracing product discovery.
Since 2007, Anders has also been running a popular site on UI Patterns. It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. The site has grown into a platform of how to conduct successful UX, design, and process and also offers three popular brainstorm tools: The Validation Patterns-, Persuasive Pattern-, and the UI Patterns card deck.