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Pamela Zotz of COBE

Design Strategist

Pamela Zotz

The Level of Harmony: A Validation Strategy for Brand & User Experience

Everyone is talking about User Experience, Usability, Customer Experience, Brand Experience, many more buzzwords and their intersections. Especially when it comes to Brand Experience, empty words are not enough for Pamela.
Can brand values be translated into a product solely by design? Pamela wants to answer this question by investigating the fullfillment of the user’s psychological needs during the interaction with this very product.
This talk will give some insights on the approach to meassure the brand and user experience fit for digital interfaces.

Talk Date & Time

Friday at 15:00

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About Pamela

Pamela Zotz studied Design and Product Management in Salzburg and Valencia. She finished her Master of Business Administration at the Arkansas State University with highest honors and is Member of Beta Gamma Sigma, the international honor society serving business programs. She now is a design strategist and project manager at COBE Munich and responsible for the integration of brand values into all digital design products and user experiences. Before Pamela’s career at COBE, she worked at the international known design agency designaffairs as strategy consultant. During this time, she worked on brand and portfolio strategy as basis for the product and service design process, incorporating insights from qualitative research.

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Join us in Munich for two amazing days of exchange on innovative interactive experiences!