The Level of Harmony: A Validation Strategy for Brand & User Experience
Friday at 15:00See full program
Pamela Zotz studied Design and Product Management in Salzburg and Valencia. She finished her Master of Business Administration at the Arkansas State University with highest honors and is Member of Beta Gamma Sigma, the international honor society serving business programs. She now is a design strategist and project manager at COBE Munich and responsible for the integration of brand values into all digital design products and user experiences. Before Pamela’s career at COBE, she worked at the international known design agency designaffairs as strategy consultant. During this time, she worked on brand and portfolio strategy as basis for the product and service design process, incorporating insights from qualitative research.