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Navin Iyengar of Netflix

Lead Product Designer

Navin Iyengar

Design like a Scientist: A/B Testing UX at Netflix

A/B testing can reveal less obvious truths about human behavior. The Product team at Netflix uses A/B testing at a strategic level to inform design from concept to shipped product in order to deliver a measurably better user experience.

This talk will cover key insights gleaned from years of A/B testing on tens of millions of Netflix members, showing relevant examples from the product to help you think about your own designs.

Talk Date & Time

Friday at 14:00

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About Navin

Navin Iyengar is a Product Designer at Netflix where he has led design on several shipped products including the Netflix website and Netflix for iPad and iPhone. During his time at Netflix he’s helped the company grow from 7M members in the US to a global internet TV network with 100M members. In his spare time Navin provides mentorship at 500 Startups and Tradecraft. He lives in San Francisco with his wife and son.

Get in touch with Navin


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Join us in Munich for two amazing days of exchange on innovative interactive experiences!