Gina Taha of Freelance

If you ask professionals what the secret to a great experience is, they’ll mention things such as they match user needs, they are intuitive and user-friendly. But who is this amalgamous user? Men and women interact differently, amongst themselves and with each other, and what we don’t realize is that sometimes our design feedback and choices inadvertently align to strengthen implicit gender biases. A short talk on mistakes made in recommendations, design decisions and micro-interactions that pushed the line from something polished, to something patronizing.