Speculative Design: Futures Prototyping for
Research and Strategy

with #push17 speaker J. Paul Neeley | October 19th

Have you ever combined Service Design and Speculative Design? If you're bored of applying Design Thinking the same old way over and over, here comes a powerful refreshment!

In our world where technologies are increasingly a source of significant disruption in people’s lives, emerging methods from speculative and critical design practice are finding their way into the designer’s and researcher’s toolkit as powerful ways to create new kinds of meaning and perspective that create new value for organizations.

In this tutorial, you’ll get up to speed on the latest speculative design practice, explore its value as a research tool and for the development of strategy, and participate in an exercise to experience the workings of these approaches.

Participants will leave this workshop with

  • a foundational understanding of Speculative & Critical Design (SCD) principles and methods
  • examples of SCD in practice and experience of an SCD exercise
  • a good understanding of the value of SCD methods for research and strategy development and the ability to identify when to apply SCD methods in your work

About J. Paul Neeley

J. Paul is a London based designer and researcher with a background in Service Design, Speculative Design, Design Research and Strategy. He consults at Neeley Worldwide with clients like Moovel and the Policy Lab UK and is a visiting lecturer in Service Design at the Royal College of Art.

Previously he was active at Mayo Clinic Center for Innovation as Service Designer & Researcher focusing on the healthcare experience and delivery, at Teton Radiology as Service Design Manager realizing innovative medical imaging solutions, and at Unilever in Consumer & Market Insights on brand development and is a visiting lecturer in Service Design at the Royal College of Art.

Learn more about him and his talk at #push17 here.