Olivia Shepherd of Namics

Lightning Talk:

This apology is way overdue. We are talking and working on trending topics like The Internet of Things, Wearables or Industry 4.0. Along with that, we keep asking ourselves: 'How can we enhance the usability and user experience?', 'How can we create persuasive designs and smart transitions?'.

But there is one thing that we really don’t think about at all: It’s creating an interface that enables editors to easily create digital experiences. No matter how awesome the technology, the concept and design is, if the system behind it is unusable, it will have a negative effect on the finished product’s user experience.