Guiding with Persuasive Patterns
Thursday at 15:00See full program
In my day job as Head of Interactive at Bonnier Publications A/S, I manage 3 separate teams solidifying the online future for Bonnier by building the web products that are shifting our company from being grounded in traditional print-based revenue to new businesses based on digital revenue. It is dire times. If we fail to build products that are both easy to use, captivate our audience, and grow new revenue, our whole company will suffer in the long run. Our strong turnaround focus has made psychology and motivation an ever important factor in the products we build. We have failed plenty, but have also experienced many spot-on successes.
Since 2007, I have been running a popular site on UI Patterns. It has led me to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. My courses are an extension of my website.