Experiment To Build The Right Thing

with #push18 speaker Anders Toxboe | October 18th

Learn to construct safe-to-fail experiments to validate critical assumptions early, often, and without a cost.

How do you know if what you're building is the right thing? You test. Constantly.

Everybody can agree that testing your product is important, yet so few actually test. Why? Because it's hard, cumbersome, and expensive.
In this workshop, you can learn hands on how to make product testing so easy, fun, and cheap, that you will start testing every day, all the time.

Anders will reveal his playbook of cleverly thought out experiments that can validate your business idea, new feature, or even your customers' willingness to pay. Learn how to construct experiments that will show you whether you're on the right path, fast.

What you will take away:

  • Learn how to reduce the risk of product failure, through systematic testing.
  • The difference between testing the problem, demand, solution, and willingness to pay
  • Learn when and how to test and optimize toward hard data and KPIs
  • Learn when to ditch the business model and start experimenting
  • Learn how to ask for observations rather than preferences
  • Learn how to validate the problem before the solution
  • Learn the inside of clever lean product experiments used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.

This is a workshop for people of all skill levels. Pencils, markers and paper will be supplied. At the end of this workshop, you’ll leave the day inspired to create—and ready for action.

About Anders Toxboe

Anders manages digital development at the Danish Broadcasting corporation (the Danish BBC), where he leads a product army of 90 skilled individuals parted into 10 product teams consisting of everything from QA, developers, architects, User Researchers, Designers, specialist, and product managers. Anders is leading the companies digital transformation from waterfall to agile and from a narrow delivery-focus to also embracing product discovery.

Since 2007, Anders has also been running a popular site on UI Patterns. It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. The site has grown into a platform of how to conduct successful UX, design, and process and also offers three popular brainstorm tools: The Validation Patterns-, Persuasive Pattern-, and the UI Patterns card deck.

You can find out more about him and his talk at #push18 here.

Workshop venue Oct. 18

If you've booked a workshop, this is where it's going to take place. Just minutes from the conference location, but at a different venue.

Smartvillage room 'Almhütte'


Smartvillage is an award winning coworking space in Munich.

Just minutes away in walking distance from the conference venue, it offers a creative environment for workshops and some great chill-out areas.

Venue address

🎯 Smartvillage GmbH
Ganghoferstr. 68
80339 Munich
close to Theresienwiese, Bavariapark

Going to the venue

MVV public transport
take the U5 to stop Schwanthalerhöhe
OR take the U2/ U5/ S2/ S7 to stop Heimeranplatz
📞 Taxi +49-89/21610