Speaker Details

Toby Sterrett / Simple Bank

Director of User Experience

talk date / time

October 10th / 11:00

Designing Delightful Details for a UI Revolution

Toby Sterrett, Simple's Director of UX, will offer a deep dive on how Simple's reinvented banking by placing customers at its core. In a static industry dominated by off-the-shelf solutions, the team at Simple designed an experience they would want to use themselves the only way they knew how: from the ground up.

Toby will walk through how Simple discovered it's aesthetic and company voice and how these values extend across Simple's visual brand, mobile and web apps, and customer relations, all while sneaking in as many delightful details as possible along the way.


Toby is the director of user experience at Simple, where they are working to craft the best personal banking experience around. As one of the first employees at the company, he helped design and build a modern approach to banking from the ground up.

When he's not helping build his dream bank, he's either listening to metal, playing the drums, or making things out of leather. He lives with his wonderful wife and the 2 cutest kiddos around in Portland, OR.

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