Speaker Details

Razan Sadeq / Stylight

Experience Researcher

talk date / time

October 10th / 12:00

What I Learned From Sherlock Holmes - User Research Experiences

We’ve all been there - that moment when you, designers and researchers, are stumped and overwhelmed with hours of video, thousands of photos, artifacts, and documents. What should you do next? How do you do it? And how do you know when you've done a good job?

As with all detective work, design research is not a random search for clues; it is a structured, coherent and systematic process aiming to solve problems. In her talk, Razan will alternate between the detective hat and our UX hat as we take a look at the mindset, the skills, and the techniques we can learn from the greatest detective of them all - Sherlock Holmes.


Razan Sadeq is an Interaction Designer with a background in Computer Engineering. Born and raised in Jordan, she started her career as an interaction designer in Germany after earning a Masters degree from Copenhagen Institute of Interaction Design. Her insatiable curiosity led her to working as a user research at STYLIGHT where she uses various research methods and techniques to know what makes people tick, and understand their deepest needs and motivations.

Besides that, Razan creates playful tangible experiences and art installations, gives talks, leads workshops, and runs a food blog.

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