Speaker Details

Mike Tucker / Universal Everything

Interactive Director

talk date / time

October 11th / 10:00

How To Be a Creative Coder Without Losing Your Soul

The role of programmer has often come with the stigma of simply building the ideas of others. Our role in the creative process can be overlooked and sometimes excluded entirely. But in reality we hold a perspective that can result in some of the most interesting work being created today. This talk will review the creative approach to coding from recent projects at Universal Everything.


Mike Tucker is a director, designer and developer based in London. He is the Interactive Director at Universal Everything, which works at the crossover between art and design, with commissions from 3D printing to video walls.

Having graduated from Virginia Commonwealth University and more recently Goldsmiths University studying advanced interactive design, Mike worked for world renown creative agencies such as Big Spaceship, Syrup Nyc, Hugo & Marie, Hi-ReS!, and Wieden + Kennedy in London. He worked on projects for clients like Honda, Hyundai, The Economist, Dolce & Gabbana, Chanel, Issey Miyake, Nike and many others.

Universal Everything's works have shown in galleries including the V&A Museum-London, MOMA-New York and Framed-Tokyo. In Spring 2011, Paris digital art museum La Gaite Lyrique staged a major exhibition of 12 new digital artworks, Super-Computer-Romantics. In 2013, they presented the exhibit Universal Everything & You at the Science Museum, London.

Motivated by the pursuit of the new, research and development is central – leading to self initiated works alongside projects for brands, galleries collectors and consumers. Universal Everything works with visionary people – from bands to CEOs who make ambitious, pioneering things. Together they develop projects that form surprising, shareable ideas never seen before.

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